Superstar

This Experiential Event Gave Guests a Temporary Escape from the City

By: Laura McQuarrie - Published: Feb 12, 2016 • References: presidentschoice & marketingmag
In order to give people a break from the pressures of city living and the cold winter weather in Toronto, President’s Choice Home created a fun and experiential event for the media, select social influencers and mommy bloggers.

The aim of the event was to showcase the brand's spring/summer collection, which was done by transforming the President’s Choice Home office into a relaxing resort. Through an assortment of items from the home collection like pillows, dishware and patio sets, visitors were made to feel as if they'd been whisked off to exotic destinations like Spain, Morocco, Greece and Honolulu.

The vibrant displays in the showroom were meant to provide plenty of inspiration, while as a whole, the experience provided a way to look forward to sunny days ahead. Stats for Experiential Showroom Events Trending: This Quarter & Warm
Research: 580 clicks in 15 w
Interest: 2.1 minutes
Concept: Experiential Event
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: enhanced ice cream flavors, ethnic cooking sauces, and heartwarming holiday campaigns.