The Google 'Input Tools' Ad Talks Language-Specific Words

By: Vivian Lau - Published: Jul 11, 2012 • References: youtube & fastcocreate
The Google 'Input Tools' ad captivates the intricacies of language-specific sayings and its obstacles on the web.

If you speak a language in addition to English, be it Mandarin, Farsi or Russian, you may know of some sayings and words that are difficult to translate in either direction. Sometimes words are infused with very specific emotions that are not captivated in cold-cut and literal translations of another language. Those painful, tip-of-the-tongue moments can be avoided with Google's feature that allows you to type in over 80 different languages in their search engine. The need to shift from one language to another is completely eliminated.

Google leverages the fact that some facets of culture are so individually exclusive, and introduces their updated input tools in the most engaging and relatable of ways. Stats for Online Cultural Translators Trending: Older & Chilly
Research: 239 clicks in 202 w
Interest: > 3 minutes
Concept: Google Input Tools
Related: 100 examples / 77 photos
Segment: Neutral, 12-55
Comparison Set: 37 similar articles, including: socially empowering digital apps, doomed social media stats, and social streaming media players.