This Chain is Exchanging Tweets for Free Breakfast Sandwiches

By: Katherine Pendrill - Jun 9, 2016
References: 500milebreakfast & brandeating
Pilot Flying J recently launched a new promotion that involves exchanging tweets for breakfast sandwiches. In recent years, BOGO promotions have become extremely popular among brands looking to bring more customers into the store. This chain is putting a creative twist on the promotion by asking customers to spread the word on social media before they receive any freebies.

The new Pilot Flying J promotion is a BOGO deal on its new PJ Fresh breakfast sandwiches. On June 14th, customers will be able to come in and pick up a free sandwich with the purchase of a PJ Fresh breakfast sandwich. However, in order to receive the free treat, customers will need to snap a photo of themselves enjoying the sandwich and post the photo to Twitter with the hashtag #PJFreshBreakfast.

By exchanging tweets for free breakfast sandwiches, Pilot Flying J has come up with a clever way to generate buzz for its newest product on social media.