No, this isn't a new roller coaster. Located in Zermatt, Switzerland is this viewing tower titled 'Evolver' built by students of ALICE studio at Ecole Polytechnique Fédérale de Lausanne.

It consists of 24 wooden frames which create a tube that visitors can journey through. Uniquely, visitors can actually go 720 degrees around the axis of the structure before arriving at the start again.

Neat, eh?

Implications - Often times businesses may forget that man-made items are not always the key to grasping people's attention. The world is full of natural wonders that are simply breathtaking without the glitz and glamor. The featured tower is a good example of a simple idea to help people become closer to nature. Businesses that offer a unique experience to their consumers will be remembered and positively talked about.