Witty Descriptions & Slogan Makes Evo a Worthy Haircare Competitor

By: Andrew Robichaud - Published: Jul 18, 2009 • References: & coolhunting
Grabbing people's attention is always a good place to start when trying to sell a product. The creative minds at Evo have hit the nail on the head with their new collection of haircare products.

The names of the products make you curious about their composition and focus (Easy Tiger, Box O’Bollox, Gangsta Grip, Root Canal). The descriptions on the containers of the products are hilarious as well (Ritual Salvation, Bride of Gluttony, Normal Persons). The best part of the Evo brand is the slogan (well, the video is humorous too): "Saving ordinary humans from themselves."

Maybe I’m not a complete lost cause, all I need is Evo. Stats for Satirical Hair Solutions Trending: Older & Chilly
Research: 3,099 clicks in 357 w
Interest: 4 minutes
Concept: Satirical Hair Solutions
Related: 53 examples / 41 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: celebrity hair products, 40 hot everyday hairstyles, and haircentric illustrations.