Hire Something Scary for Your Next Birthday
In Switzerland, Dominic Deville has launched an 'Evil Clown' service, where you can hire him to stalk and terrorize the birthday boy/girl. It would make their special day extra memorable!
Implications - While many consumers may be deterred from products that induce fear or anxiety, others find it highly thrilling, exciting and entertaining. Businesses that devote their efforts to creating dramatic and stirring experiences for consumers will fare well in today's society. Consumers will likely invest in products that offer brief escapes from common, tedious, day-to-day routines.