The Everyday Africa Instagram account offers a look at typical daily life in a continent typically incorrectly stereotyped. Photographer Peter DiCampo started the account last year as he traveled Africa for work. The Instagram is now manned by 14 different photographers who share images that break down notions of rampant poverty and political instability. The account also features guest photographers, writers and curators, including Nigerian Helon Habila.
Along with Austin Merrill, contributing photographer and Vanity Fair's legal affairs editor, DiCampo is looking to use the images to educate American students in an effort to break down African stereotyping. Some of the Everyday Africa shots include picturesque landscapes of sunlit couples and boats, while others feature people going about their daily lives.
Stats for Stereotype-Breaking Social Media Accounts
Trending: Older & Buzzing
Research: 6,864 clicks in 131 w
Interest: 1.2 minutes
Concept: Everyday Africa
Related: 92 examples / 71 photos
Segment: Neutral, 12-55+
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