Fernando Arrais Re-Touches Photos for the ‘Even’

By: Anne Booth - Published: Oct 5, 2013 • References: securities &
Fernando Arrais from Brazil works on the ad campaigns for ‘Even’ construction showing intensity and power throughout the shots. Photographer Valério Trabanco took the photographs while Arrais did the retouching on them using his amazing talent to transform every individual photograph.

The first ad shows someone screaming in the rain where every rain droplet can be seen-frozen in focus. The illusion looks as if the person is screaming into space where the raindrops become stars within the image. There is also an image of a woman with a ying and yang separating both halves of her face. With the ruffle uniform and the intense black to white contrast, the image is mysterious and frightening.

The client ‘Even Construtora e Incorporadora S.A.’ is one of the largest developing companies in Brazil. Arrais does a great job proving with his ads that ‘Even’ construction is on top. Stats for Dramatic Geometric Digital Campaigns Trending: Older & Warm
Research: 5,185 clicks in 137 w
Interest: 2.1 minutes
Concept: 'Even' Construction
Related: 69 examples / 53 photos
Segment: Males, 18-35
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