The Eva Solo SweepUp broom is definitely for the girly girl, as it has an uncanny resemblance to a blush or bronzer makeup brush.

The handles on the Eva Solo SweepUp broom and dustpan are extra long, allowing you to clean your floors without having to bend down awkwardly. The broom is lightweight and takes up little space in your cleaning supply closet, so you can make room for more important home accessories.

Implications - Companies can attract a target audience of buyers by enhancing everyday items with bold and innovative designs. The appeal of customized and functional novelty items to niche markets can lead to businesses dominating in previously untapped markets. Products made for a specific gender or demographic will reach a wide range of potential buyers.