Perfecting the mix between preppy and modern has always been a struggle, and the Eurowoman August 2013 editorial combines the two opposing sides flawlessly.
The shoot takes place in and around a tennis court where the model, Josefine Nielsen, is shown lounging by the property. The editorial is entitled 'Lazy Days,' but there is nothing lazy about the styling that went into this spread. There was a mixture of bright colors and neutrals that were paired with both oversized sweaters as well as stomach-exposing tops. The most prominent theme throughout the spread was the pleated skirts. They added a preppy feel to the editorial which played in nicely with the tennis court backdrop. This Eurowoman August 2013 editorial was a masterpiece in how to properly combine different textures, sizes and colors.
Stats for Perfectly Preppy Tennis Editorials
Trending: Older & Mild
Research: 3,126 clicks in 143 w
Interest: 2.2 minutes
Concept: Eurowoman August 2013
Related: 108 examples / 83 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: split-personality fashion editorials, whimsically deteriorating lookbooks, and lurid hedonistic editorials.
Perfectly Preppy Tennis Editorials
More Stats +/-
Whimsically Deteriorating Lookbooks
Split-Personality Fashion Editorials
Lurid Hedonistic Editorials
Opulent Fashion Editorials
Dramatically Elegant Fashion