Fantasy-Fueled Auto Ads
The commercial starts off with a young child in a cape running through the woods with a toy car. The images then flick to another youngster with a small Hotwheels racer and toy track. As the ad goes on, an actual life-sized Peugeot is seen racing round the corner demonstrating that this company has an uncontrollable energy when it comes to cars. The Euro RSCG Peugeot Rally commercial is a great example of how emotion is used to promote a product.
Implications - Contemporary consumers are looking to establish a long-lasting relationship with a company, and using the power of sentiment is a great way to form this connection.