EURO 2008 is giving the world football frenzy. Accordingly, we’ve compiled our list of the hottest 30 innovations in soccer / football to celebrate the event.
From Spartan soccer warriors to soccer star models and dudes on fire to naked people, this list has something for everyone.
Edgy Soccer Ads and Stunts
In what might be the best billboard ever, Adidas brings vertical soccer to life. The game is played when soccer players are suspended from cables on a billboard. Then, one on one vertical soccer ensues.… [More]
After featuring the provocative Burger King football ads, here’s yet another viral ad capitalizing on the Euro 2008 frenzy, integrating soccer and sexy girls. This commercial was shot for Samsung, used… [More]
Super talented photographer Erwin Olaf was commissioned by AD newspaper to capture the Dutch football team for their Euro Championship special in an intense, visually captivating ‘300’ themed spread.… [More]
The Spanish TV channel Cuatro commissioned creative agency Kotoc to come up with a project for the design and creation of promotional pieces for the UEFA 2008 European Football Championship (EURO 2008).… [More]
If you’re getting pumped for Euro 2008, you will love this new Carlsberg commercial by Saatchi and Saatchi. Launched a month ahead of Euro ‘08, the TV spot shows a bunch of soccer (football) players… [More]
This humorous Nike commercial features Cesc Fàbregas, star of the British soccer team Arsenal F.C., and features him doing daredevil stunts to promote the Nike T90 shoes. Fitted with a special flame retardant… [More]
We’re going to start seeing an explosion of soccer ads during the World Cup season of insanity, but I’m only posting the good stuff. Like this Adidas fresco ceiling painting in the railway station in Cologne Germany. Quite beautiful. It’s the Sistine Chapel of advertising. [More]
There seems to be a lot of weird urinal designs around the world. I guess it has to do with the fact that guys have a short attention span. I guess they have to be captivated with the urinal so they won’t… [More]
About 1,800 people went fully nude for American photographer Spencer Tunick, who is well known for regularly staging such mass nude events, at the stadium that will host the Euro 2008 soccer final. On… [More]
The Latest in viral advertising is the promotional spot for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics, parkour and Cirque de Sole… [More]
Couch surfing, the act of sleeping on a stranger’s sofa while traveling, is becoming an internationally accepted type of travel accommodation. Spinning off the trend are niche couch surfing projects like… [More]
Soccer Shoes
The F50 TUNiT is the new customizable hi-tech Adidas boot unveiled recently in the UAE. The boot allows players to choose among the different looks the shoes has to offer. “Choose the fit and comfort… [More]
These unique shoes were designed by “Royo Communicacion”. If you look closely, there are little pop out soccer players that are stuck on top of the show. The shoes have been presented in the exhibition… [More]
If you’re reading very many blogs this month, it will be tough not to notice the World Cup hype has even stormed the wonderful world of fashion. Several luxury designers are marketing their world cup designs, such as the $335 Dirk Bikkembergs Ladies World Cup Shoes. “They call it the beautiful gam… [More]
Random and Bizarre
A dedicated fan base of Diego Maradona have formed a church dedicated to his cause. Specifically, a soccer church. BBC noted, “Last week the church celebrated their ‘Christmas’ where a congregation… [More]
The rate things are being encrusted in diamonds is a little ridiculous; I sure wish I had a diamond mine. The latest is offered on eBay: diamond Soccer balls. They are only 1 inch in diameter, so it’s… [More]
If a normal foosball table for two or four is not big enough for you, how about this “extra extra large” table? The Table Football XXL can accommodate two entire soccer teams of 22 players! The monster… [More]
I am a great believer in education, but sometimes I question whether it is necessary to teach skills to creatures other than humans. Dogs are trained to find drugs or chase criminals, so I guess that’s… [More]
The RoboCup Soccer Competition is a sporting event held every year, but this year they’ll be adding a new category called the nano robots. These robots are smaller than a grain of salt but have the dexterity… [More]
Want to watch some robots playing soccer? It’s a big deal. Why watch the World Cup when you can watch the Robocup? All About Robocup: RoboCup is an international joint project to promote AI, robotics, and related field. It is an attempt to foster AI and intelligent robotics research by providing … [More]
Why leave your pooch at home without entertainment? The Doggy Daycare DVD collection gives you something to entertain your dog (and use more electricity). The at home Doggy Daycare DVD introduces the… [More]
This Nokia concept phone is creating quite a stir, yet nobody seems to know much more than what can be seen from the design. The sports phone has been featured and speculated about in several leading tech… [More]
The 2006 World Cup sees Germany showcasing some of the best football grounds in the world and their design gives a clue to what the stadiums of the future will look like.
Globally, a new generation of sports stadiums are fast becoming an important symbol of the cultural and economic future of a cit… [More]
When you put together football and fashion only you can get is VEDETTE -new fashion for young women. Vedette launches designer football clothing collections from designer and label-founder Katie Walker. It is an excellent idea! [More]
SHANGHAI (Reuters) - Over-excitement during World Cup games has been blamed for the deaths of at least three fans in China and one man broke several bones when he fell from a Hong Kong balcony, the Shanghai Daily reported Wednesday. The rash of disasters had prompted doctors to urge fans to monito… [More]
Switzerland is using male sex appeal to attract female tourists while their boyfriends and husbands take in the beer-swilling football hooliganism of the World Cup soccer finals in neighboring Germany in June. A television ad features images of Mr Switzerland 2005, along with well-built farmhands, … [More]
Soccer Stars
Super soccer player David Beckham says he’s preparing to scale Mount Kilimanjaro to raise money for UNICEF. Bono of U2 inspired the LA Galaxy player, 33, to sign on for the six day trek, up 19,340ft.… [More]
$170 million for a footballer is expensive - the most expensive it turns out. Nicolas Anelka, the French striker, will move to Chelsea. They have agreed to the deal, but the total final fee has not been… [More]
This video, which appears to be made by amateurs, features Cristiano Ronaldo racing a Bugatti. It needs to be mentioned right off the bat that the Portuguese soccer stud is wearing blaze orange Nike Mercurial… [More]
The latest rear being used to promote Georgio Armani’s male underwear belongs to none other than hunky soccer star, David Beckham. “Beckham was busy shooting the ad campaign last week in L.A. with Mert… [More]
BONUS: Have Fun With This List Too
This Super Gallery showcases shoes that are more than just fashions statements. While some may still look stylish, each has a purpose beyond protecting the foot and looking chic. Some have high tech functionality,… [More]
Jeremy Gutsche
Edit
Vertical Soccer - Adidas Billboard Comes to Life
Soccer Star Models - Samsung Ads Blend Risque With Talent (VIDEO)
Spartan Soccer Warriors - 300 Dutch Football Team Ads (GALLERY)
Superhero Soccer Campaigns - Transformers and Ironman for Football and EURO 2008 (VIDEO)
Sporting Events for Brand Promos - Carlsberg Goal Celebrations for Euro 2008
Daredevil Soccer Stunts - Cesc Fàbregas for Nike T90 (VIDEO)
The Adidas Football Cathedral
Interactive Urinals- Have More Fun While You Pee (VIDEO)
1,800 Nude People as Art - Spencer Tunick Euro 2008 Installation (GALLERY)
Viral Football Video - FIFA STREET 3 (VIDEO)
Couch Surfing For Euro 08 - Sleep-In (VIDEO)
Customizable Hi-Tech Soccer Shoes - Adidas F50 TUNiT (GALLERY)
‘Reinventing the Shoe’ - Barcelona Art Exhibit (GALLERY)
World Cup: Fashionistas Join the Frenzy
Football as a Religion? - The Hand of God Church (VIDEO)
Diamond Soccer Balls - Tell Your Soccer Mom You Lover Her
22 Player Foosball - Amstel Table Football XXL (GALLERY)
Teach Fish Tricks - R2 Fish School (VIDEO)
Micro Robot Soccer - World Nanobot Foot Ball Cup 2008 (VIDEO)
Robot Soccer - Androids Dream of Soccer Glory (VIDEO)
Doggy Daycare DVD - Teach Your Dog Soccer (GALLERY)
Concept Sports Phones - Nokia Euro 2008 Mobile?
The Stadiums of the Future
Football + Fashion (For Girls!)
World Cup Fever Leads to 3 Deaths in China
Mr Switzerland to Comfort World Cup Widows
Climbing for Charity - David Beckham to Scale Mt Kilimanjaro
Sports Salaries Keep Skyrocketing - French Soccer Player Gets $170MM
Ronaldo Races Bugatti - Nike Mercurial Vapor IV Viral (VIDEO)
Georgio Armani’s New Butt - David Beckham Underwear Model (GALLERY)
Top 42 Functional Shoes - Footwear Beyond Fashion (SUPER GALLERY)
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