The Etro Spring/Summer 2012 campaign is set amid a beige daybed, showcasing models Carmen Kass, Ella Kandyba and Ophelie Rupp sprawled out on plush pillows. This bedridden display sets itself a part from the majority of high-fashion advertisements that make use of beach or flower-ensconced backgrounds, further distinguishing the Italian brands critically acclaimed name.
This couture production was orchestrated by the highly sought after photographer Mario Testino. Testino has pulled off yet another tantalizing production here, playing up on rays of sunshine and the unusual assembly of bold patterned pieces.
Etro's proclivity towards atypical imagery is yet again reinforced in this campaign via the male models. The men in this photoshoot all sport long cascading tresses, and when paired with their soft features, the blurring of gender lines becomes apparent.
Stats for Fashionable Bedridden Campaigns
Trending: Older & Average
Research: 2,126 clicks in 207 w
Interest: 2.8 minutes
Concept: Etro Spring Summer 2012
Related: 95 examples / 73 photos
Segment: Females, 12-55+
Comparison Set: 35 similar articles, including: soft supine shoots, retro vacationer shoots, and lounging crocodile lookbooks (update).
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