The 'Etnies and Kevin Smith Clerks Jameson 2' Sneakers

By: Vittoria Natarelli - Published: Jul 27, 2010   Updated: Aug 18 2011 • References: viewaskew & freshnessmag
These 'Etnies and Kevin Smith Clerks Jameson 2' shoes feature a special surprise. With an image of Kevin Smith and co-star Jason Mewes printed on the bottom, these kicks have a personalized designer touch.

The shoe was introduced at the Comic-Con event during a mini-party, offering free beer along with shoe and apparel giveaways. Fans also had the chance to hang out with Smith himself, making the shoe's debut that much more special.

Implications - The customization of products is an effective way of reaching target audiences. By incorporating pop culture imagery, a company can gain attention from consumers with similar interests. Celebrity endorsements and images will help businesses acquire publicity from the media and fans of the public figure involved. Stats for Star-Filled Shoe Soles Trending: Older & Chilly
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Concept: Etnies And Kevin Smith Clerks Jameson 2
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Segment: Males, 18-35
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