This App Makes It Easier for Consumers to Support Ethical Campaigns

By: Katherine Pendrill - Dec 9, 2015
References: & psfk
'Buycott' is a new app that makes it easier for consumers to support ethical campaigns. In recent years, consumers have become more vocal about issues such as fair trade labor practices, ending animal testing and GMO labeling. This app makes it easier for consumers to use their buying power to elicit change in different industries.

Buycott encourages ethical shopping in a number of different ways. First of all, consumers can join ethical campaigns to voice their concerns about different issues. The app then allows consumers to scan barcodes for different products and provides them with information about the company's practices. Based on the campaigns that the user subscribes to, the app will determine if the company aligns with the user's ethical standards. As a result, consumers can determine which companies they wish to support and those they wish to boycott.

Buycott ultimately gives consumers a new tool for making informed shopping decisions.