The EternalSunshine Etsy shop is brimming with crocheted cuisine hand-crafted by artist Alicia Kachmar. Alicia personifies juicy snacks and everyday items by knitting them and giving them faces and personalities. Browsing through the EternalSunshine Etsy shop is the most fun you'll ever have grocery shopping; fill your cart with happy hamburgers and silly s'mores.
These cute cuisine creations are fabulous finds for foodies of all ages.
Implications - Consumers embrace products that they feel they can relate to; these products are often either interactive or personified. These products are precious to consumers who like to care for something or portray their values to their peers. Companies should consider developing products that can be personified to appeal to target markets who appreciate kitsch.