This Esurance Commercial Tells Its Viewers: 'Don't Catch and Drive'

By: Riley von Niessen - Sep 7, 2016
References: youtube & adweek
In an effort to remind drivers to keep their eyes on the road and off their phones, this Esurance commercial plays on the continuous popularity of Pokémon GO.

Throughout the ad, those behind the wheel are shown catching some especially undesirable creatures -- the company humorously showing the reality of what's likely to happen if they're distracted while driving. One man who has crashed into the car ahead of him exasperatedly explains that he's caught himself a 'Fenderbendix,' whereas another driver who's hit a garbage can explains that he got a 'Dingduck.'

In doing this, the Esurance commercial speaks to the outcome of playing mobile games like Pokémon GO while in the driver's seat, making it clear with that it's just not worth it. Further instilling this message, the company ends the ad with the words: "smart people don't catch and drive," and "smart people get Esurance."