'Estante Vaco' by Estudio Antimateria Shows You the Beef

By: Marissa Brassfield - Published: Jan 3, 2010   Updated: Jun 1 2011 • References: flickr &
You don't have to ask "Where's the beef?" with this cow-shaped design called 'Estante Vaco' by Estúdio Antimatéria. The shelves were made as a sustainable design project; all materials were sourced from a cooperative that turns waste paper into plate-like surfaces.

'Estante Vaco' by Estúdio Antimatéria won first prize in a national sustainable design competition; would you store your stuff on this cow-shaped shelf?

Implications - In today's world, many consumers feel that their connection with nature is weakening due to increasing levels of globalization. Products that can generate a sense or feeling of renewing that bond, such as animal-shaped furniture, allow consumers to restore that connection. Whether or not the products have any direct relationship with nature, if a company can create a positive emotion or feeling from incorporating pastoral elements, they will benefit significantly. Stats for Cow-Shaped Shelves Trending: Older & Mild
Research: 16,002 clicks in 334 w
Interest: 2.8 minutes
Concept: Cow-Shaped Shelves
Related: 39 examples / 30 photos
Segment: Females, 18-35
Comparison Set: 14 similar articles, including: blooming benches, 87 scintillating shelves, and optical illusion shelves.