You don't have to ask "Where's the beef?" with this cow-shaped design called 'Estante Vaco' by EstÃºdio AntimatÃ©ria. The shelves were made as a sustainable design project; all materials were sourced from a cooperative that turns waste paper into plate-like surfaces.
'Estante Vaco' by EstÃºdio AntimatÃ©ria won first prize in a national sustainable design competition; would you store your stuff on this cow-shaped shelf?
Implications - In today's world, many consumers feel that their connection with nature is weakening due to increasing levels of globalization. Products that can generate a sense or feeling of renewing that bond, such as animal-shaped furniture, allow consumers to restore that connection. Whether or not the products have any direct relationship with nature, if a company can create a positive emotion or feeling from incorporating pastoral elements, they will benefit significantly.
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Research: 15,972 clicks in 330 w
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Concept: Cow-Shaped Shelves
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Segment: Females, 18-35
Comparison Set: 14 similar articles, including: blooming benches, 87 scintillating shelves, and optical illusion shelves.
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