The Essenciale Spring 2011 campaign is a hot floral spread that emulates pure femininity and fun. Shot by Gustavo Marx, the spread features the fabulous Natalie Shureoff in frilly floral gear that will have you wishing you had a green thumb.
The pieces from the Essenciale Spring 2011 Campaign are girly-friendly, yet sophisticated and sexy. Check out the featured gallery to see what's up in floral frocks.
Implications - Androgyny has reigned supreme as the avant-garde go-to style for decades, causing some haute couture fashion houses to turn to ultra-feminine looks as the antidote. The so-called "power women" of today have been encouraged to stifle their femininity in fear of seeming weak; however, embracing girlyness can be much more liberating. The fashion industry has caught on to this fact, capitalizing on frills, pink and baby-doll cuts.
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Concept: Essenciale Spring 2011
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Segment: Females, 18-35
Comparison Set: 41 similar articles, including: regal tribal headdresses, fancy rainforest photoshoots, and surreal humanistic florals.
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