The Essai Fragrance Has an Interesting Shape

By: Jamie Danielle Munro - Sep 20, 2014
References: behance.net & packageinspiration
The Essai Fragrance packaging design looks like various test tubes stacked beside one another. The design for the branding was done by Leonor Palma Ramalho, who also used the images of various women on the front.

The great thing about this design is the simplicity of it all, but it still has an inspiring factor. Within the package are five various types of fragrances, all of which are marketed towards to the "state of mind, for a real woman." This way a woman can wake up and depending on her mood have five separate types to choose from. As many know, a woman can have a different state of mind frequently, and this perfume speaks to that.