Waterkant is a German Coffee Brand with a Sleek Visual Identity

By: Rebecca Byers - Jul 3, 2015
References: lovelypackage
Designed by Studio Chapeaux, this German espresso branding is an original and refreshing take on java packaging. Rather than adhering to the typical artisan and vintage-inspired design schemes, the Waterkant identity is sleek, streamlined and upscale. Waterkant is a local product revered for its distinct taste.

The unique espresso branding is characterized by its metallic gold coffee bean bags that feature clean, rectangular white sticker labels that are perfectly centered. The pouch style bags are filled with highly detailed information for the coffee connoisseur to peruse.

The Waterkant branding includes a captain character that serves as the mascot and is inspired by the brand's water-neutral economic policy. The water-neutral policy is aimed at lessening the brand's water-footprint.