Waterkant is a German Coffee Brand with a Sleek Visual Identity
Rebecca Byers — July 3, 2015 — Lifestyle
References: lovelypackage
Designed by Studio Chapeaux, this German espresso branding is an original and refreshing take on java packaging. Rather than adhering to the typical artisan and vintage-inspired design schemes, the Waterkant identity is sleek, streamlined and upscale. Waterkant is a local product revered for its distinct taste.
The unique espresso branding is characterized by its metallic gold coffee bean bags that feature clean, rectangular white sticker labels that are perfectly centered. The pouch style bags are filled with highly detailed information for the coffee connoisseur to peruse.
The Waterkant branding includes a captain character that serves as the mascot and is inspired by the brand's water-neutral economic policy. The water-neutral policy is aimed at lessening the brand's water-footprint.
The unique espresso branding is characterized by its metallic gold coffee bean bags that feature clean, rectangular white sticker labels that are perfectly centered. The pouch style bags are filled with highly detailed information for the coffee connoisseur to peruse.
The Waterkant branding includes a captain character that serves as the mascot and is inspired by the brand's water-neutral economic policy. The water-neutral policy is aimed at lessening the brand's water-footprint.
Trend Themes
1. Sleek Coffee Branding - Opportunity to disrupt the coffee packaging industry by designing unique and upscale branding identities that deviate from traditional artisan and vintage-inspired schemes.
2. Detailed Coffee Information - Opportunity to disrupt the coffee market by providing highly detailed information on coffee bags that appeal to coffee connoisseurs.
3. Sustainability-inspired Brand Mascots - Opportunity to disrupt branding by using brand mascots that are inspired by sustainability initiatives, such as Waterkant's captain character based on the brand's water-neutral policy.
Industry Implications
1. Coffee Packaging - Waterkant's sleek and unique coffee packaging design presents an opportunity for disruptive innovation in the coffee packaging industry.
2. Coffee Retail - The highly detailed information provided by Waterkant's coffee branding presents an opportunity for disruptive innovation in the coffee retail market.
3. Sustainability Branding - Waterkant's use of a sustainability-inspired mascot presents an opportunity for disruptive innovation in branding and marketing for other eco-friendly and sustainable companies.
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