SiriusXM Radio Is Releasing an eSports Radio Segment

By: Mishal Omar - Aug 8, 2016
References: alistdaily & gamurs
In an attempt to reach a different type of "sports" audience, SiriusXM is hosting an eSports segment on weekday evenings.

The radio show is called 'eSports Today' and its host is Kevin Knocke who hosts segments on IGN and "eSports commentary and video content for Blizzard entertainment." The eSports segments are funded by IGN, a games and entertainment media company that is looking to expand its reach across platforms. The radio show will essentially be a daily talk show that speaks in detail about the "world of competitive video games."

Since gaming competitions and their niche viewership has dramatically evolved in recent years, IGN is making a move to gain a more mainstream audience that expands the company's influence.