Implications - The digital age has encouraged a drastic change in the advertising industry, with those in the media section of advertising scrambling to find the best alternative to the allegedly dying print medium. Thus, advertisers are looking to place their message on often-ignored but highly populated areas, such as on escalators or next to garbage cans. Copywriting and art direction are no longer the only two places of creativity in the advertising world.Stats for Escalator Advertising Trending: Older & Warm
Traction: 8,813 clicks in 417 w
Interest: 4 minutes Concept: Escalator Advertising
Related: 81 examples / 62 photos
Segment: Neutral, 18-35 Comparison Set: 30 similar articles, including: smartphone-camera hybrids, bespattered denim fashions, and car-inspired catwalks.