These ads for Renault Service center in Spain use mirage-like imagery to convey their message that they are always open--even on holidays. The first ad places a stranded couple in a way that resembles the Nativity scene. I love the scarf over the woman's head and dog positioned as a farm animal.
The ads were created by Publicis advertising agency in Madrid, Spain.
Implications - Advertising agencies have to find ways to stand out against competitors. By creating ads that call upon the user to double-take, such as the print campaign for the Renault Service Center in Spain, the agency will manage to have a resounding effect on the viewer.
Stats for Pop-Up Service Centers
Trending: Older & Chilly
Research: 2,938 clicks in 376 w
Interest: 4 minutes
Concept: Pop-Up Service Centers
Related: 59 examples / 45 photos
Segment: Males, 12-18
Comparison Set: 21 similar articles, including: gps tracked holy figures, diy geeky nativity scenes, and subverted holiday traditions.
Pop-Up Service Centers
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