Renault Uses Illusory Photography to Prove They're Always Open

By: Vincent Salera - Published: Mar 7, 2009   Updated: Jun 9 2011 • References: adsoftheworld
These ads for Renault Service center in Spain use mirage-like imagery to convey their message that they are always open--even on holidays. The first ad places a stranded couple in a way that resembles the Nativity scene. I love the scarf over the woman's head and dog positioned as a farm animal.

The ads were created by Publicis advertising agency in Madrid, Spain.

Implications - Advertising agencies have to find ways to stand out against competitors. By creating ads that call upon the user to double-take, such as the print campaign for the Renault Service Center in Spain, the agency will manage to have a resounding effect on the viewer. Stats for Pop-Up Service Centers Trending: Older & Chilly
Research: 2,938 clicks in 376 w
Interest: 4 minutes
Concept: Pop-Up Service Centers
Related: 59 examples / 45 photos
Segment: Males, 12-18
Comparison Set: 21 similar articles, including: gps tracked holy figures, diy geeky nativity scenes, and subverted holiday traditions.