Renault Uses Illusory Photography to Prove They're Always Open
By: Vincent Salera -
Published: Mar 7, 2009 Updated: Jun 9 2011 • References: adsoftheworld
These ads for Renault Service center in Spain use mirage-like imagery to convey their message that they are always open--even on holidays. The first ad places a stranded couple in a way that resembles the Nativity scene. I love the scarf over the woman's head and dog positioned as a farm animal.
The ads were created by Publicis advertising agency in Madrid, Spain.
Implications - Advertising agencies have to find ways to stand out against competitors. By creating ads that call upon the user to double-take, such as the print campaign for the Renault Service Center in Spain, the agency will manage to have a resounding effect on the viewer.