When Supperstudio of Spain describes the idea behind Eroski Juice packaging, they talk of the importance of the role played by the feature fruit in each recipe. This idea of the "role" was translated into a personification of the key ingredient, which is exactly what you'll see on the front of each carton.
With flavors of orange, pineapple and peach, the line of tasty and nutrient-rich drinks assumes an equally sweet set of faces. On every container, the primary edible is treated like a human head and given all sorts of accessories to emphasize this image. Scarves, hats, earrings, hairstyles, mustaches and even instruments jazz up the succulent foods that otherwise have only their textures as features. To ensure that Eroski Juice packaging does get the attention that it should, the creative team applied brightly colored backgrounds to make the boxes pop.
Dressed Edible Branding
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Basic Patterned Branding
Fresh Fruity Branding
Contradictory Eclectic Juice Branding
Colorful Cloud Juice Branding
Pristinely Spectral Packaging