I guess there are still enough people left somewhere in the world that need an ergonomic pen. About the only thing I sign these days are credit card charge slips. If you do a lot of handwriting, consider this ballpoint (!) pen that helps relieve the awkward pressure that comes from long bouts of writing. It's chromed aluminium with rubber grips and comes in either right or left handed.
Implications - Consumer ergonomics has become an important design consideration as many North Americans now lead hectic and stressful lifestyles. Companies that design ergonomically sound products don't only establish themselves as a "customers-first" corporation, but they're also likely to generate much revenue due to the product's practical functions.
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Segment: Neutral, 18-35
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Erogonomic Ballpoint Pens
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