Chris Joscelyne recently designed the Eristoff Blood Orange vodka packaging, and the result is an identity that's extremely bold.
Inspired in part by the name, the color of most of the label is a vibrant orange, placed on a black background. This contrast of hues works well for the image, and makes the brand come across as adventurous and daring. When seeing this image for the first time, most consumers would think of a Red Bull drinking, energetic individual who has a thirst for daredevil activities. The wolf on the front also aligns it with more of a male audience, rather than a female one.
This design of Eristoff Blood Orange by Chris Joscelyne is one that will certainly stand out on the shelves due to its bright look.
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