The Erik Hijweege 'Noir' project is the result of setting up a fully equipped photography studio in every village. Photographs are taken against a black background in order to emphasize the richness of black African culture.
Implications - Certain well-off and privileged members of society relish in being able to give back to those less fortunate than they are. Even if these individuals are not directly acting as philanthropists, they want to feel as if they are. Companies will benefit by providing consumers with products or items that generate comparable emotions or experiences to if they were actually making a difference.