Erik Askin Intentionally Creates Inefficient Cigarette Carton

By: Meghan Young - Jul 28, 2010
References: erikaskin & core77
Since smokers have become desensitized to gruesome photos on cigarette cartons, Erik Askin has come up with a clever way to rid tobacco's seductive call. He has designed an annoying package that provides problems on various levels.

First, Erik Askin's cigarette carton will instantly irritate the smoker. Its diamond shape fits poorly in pockets and creates problems when taking out single sticks. On a marketing level, the brand is not easily identifiable, and manufacturing the cartons proves even more difficult.