The Eres Lingerie Spring 2014 ad campaign moves away from sex and scandal for something a little more demure and dainty. It helps that the undergarments being showcased are made for true ladies. As though inspired by the housewives of 'Mad Men,' the underwear are all high-waisted and the materials are satiny and lacy. Not to mention that model Lindsey Wixson is captured lounging about a house as though in wait of her husband or lover.
The quiet and contemplative imagery complements the pastel and prim colors of the Eres Lingerie Spring 2014 collection. Whether shot indoor or outdoor, the ad campaign has a natural appeal that many women will appreciate. The lovely lingerie looks were complemented with understated makeup and hair. This realistic approach is nevertheless still elegant and enchanting.
Stats for Demure Undergarment Ads
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Research: 6,337 clicks in 112 w
Interest: 2.2 minutes
Concept: Eres Lingerie Spring 2014
Related: 79 examples / 61 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: moody countryside fashion ads, neo goth fashion ads, and minimalist denim fashion ads.
Demure Undergarment Ads
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