The Equinox Spring/Summer 2014 campaign delivers an up close and personal look at model Taejahn Taylor. Photographer Laurie Bartley captured Taylor as he wielded medicine balls and weights, jumping about aggressively from within a sweaty gym.
Athleticism is at the center of this Equinox production. Whether suspended in mid air or rooted firmly on a treadmill, Taylor showcased his ability to master even the most physically challenging photoshoots.
While the movements of Taylor are quite mesmerizing, leading viewers to appreciate his sporty capabilities, the Equinox label was at the same time able to publicize its Spring/Summer 2014 collection. Thick grey sweatpants were matched with classic black shorts and color blocked running shoes, go-to pieces for workout wear.
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Research: 3,438 clicks in 90 w
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Concept: Equinox Spring/Summer 2014
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Segment: Males, 18-55
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