The Equinox Spring/Summer 2014 Ads Display Fierce Workouts

By: Jordy E  - Published: Jul 30, 2014 • References: equinox & derriuspierre
The Equinox Spring/Summer 2014 campaign delivers an up close and personal look at model Taejahn Taylor. Photographer Laurie Bartley captured Taylor as he wielded medicine balls and weights, jumping about aggressively from within a sweaty gym.

Athleticism is at the center of this Equinox production. Whether suspended in mid air or rooted firmly on a treadmill, Taylor showcased his ability to master even the most physically challenging photoshoots.

While the movements of Taylor are quite mesmerizing, leading viewers to appreciate his sporty capabilities, the Equinox label was at the same time able to publicize its Spring/Summer 2014 collection. Thick grey sweatpants were matched with classic black shorts and color blocked running shoes, go-to pieces for workout wear. Stats for Aggressively Athletic Fashion Ads Trending: Older & Warm
Research: 3,439 clicks in 94 w
Interest: 3.2 minutes
Concept: Equinox Spring/Summer 2014
Related: 81 examples / 62 photos
Segment: Males, 18-55
Comparison Set: 30 similar articles, including: sizzlingly sporty editorials, sultry beach workout editorials, and jovial athletic winter lookbooks.