Superstar

Instead of Chopping Trees, EPM Helps Trees Offer Free Book Downloads

By: Laura McQuarrie - Published: • References: epm.co & creativecriminals
Turning a tree into a book is a destructive process, but as public utilities company EPM is proving, there's an easier way to read a book.

In MedellĂ­n, if you want to read a book, you can go and sit at the base of a tree, connect to the 'Letter Tree wireless network on a mobile device and get access to a free book you can read. Each park tree has a totally unique book for download, so it's a brilliant way to encourage reading, as well as enjoying nature. Each of the trees that are part of the project are equipped with a distinctive birdhouse and a plaque explaining how it all works.

The project by EPM was initiated as part of a way to encourage Columbians to read more than an average of two books per year, since this is one of the lowest rates in all of Latin America. Stats for Virtual Book-Sharing Trees Trending: This Quarter & Warm
Traction: 345 clicks in 23 w
Interest: > 3 minutes
Concept: "epm"
Related: 72 examples / 55 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: pop-up furniture books, adult coloring books, and romance-reviving digital storytelling.