'Envisions' Depicts the Process of Designing Products

By: Joey Haar - Aug 24, 2016
References: envisions.nl & design-milk
'Envisions' is an art exhibit and Dutch collective that shows the stages leading up to the completed design of a product while intentionally leaving out any direct reference to the finished product itself. The result is an exhibition that appears as though it consists entirely of abstract art, even though the designs are as far from abstract as possible (having been made with a completely practical purpose in mind.)

The final products derived from some of the pieces in the exhibit are more readily apparent than those in others. For example, Tactile Gestures by Jeroen van de Gruiter looks to have been part of a project for bathroom features like sinks and taps. Conversely, the pieces in Incarnate by Bastiaan de Nennie are incredibly difficult to interpret.