These Organic Teas are Labeled & Named After Environmental Elements

By: Ady Floyd - Oct 20, 2015
References: & packageinspiration
Brazil-based Designer Paloma Martins created this earthy tea packaging design for the 'Atmosphere' tea company. The fresh packaging is solely focused on conveying a pure, simple and earthy tone.

Each canister of tea follows the same simple labeling format. The bottom of the tea can is a solid colored line, which ranges from sunshine yellow to deep sea blue. The majority of the can is wrapped in a beige wrapper with the name of the tea flavor and a signature illustration. For example, 'Calm Sea' is labeled with a bird that appears to be floating atop a calm body of water.

Each tea is then topped with a black lid, which is branded with the Atmosphere logo. This logo is an illustration of a cartoon-like triangular pine tree.