Better and Faster Shows Change Leading to Entrepreneurial Opportunity

By: Laura McQuarrie - Mar 26, 2015
References: jeremygutsche & betterandfaster
In his newest book, Better and Faster, Trend Hunter CEO shares numerous examples of brands that have won big, as well as others that have now become obsolete due to an unwillingness to embrace emerging entrepreneurial opportunity. From typewriters to encyclopedias, Better and Faster details companies that have been paralyzed by fear. Time and time again, it's clear that those who play it safe find themselves quickly left in the dust by competitors that are more willing to adapt.

Better and Faster provides you with the framework to continually reinvent products and services to re-align with the wants of the market. Find out more about how to channel shifts in the world to your advantage in Better and Faster and order a copy HERE.