Ryan Shea, the mag's president and corporate publisher, said of the Entrepreneur Magazine iPhone app: "[It] takes traditional tear-sheeting and pass-along to another level entirely, linking readers to our content (edit and ads alike) and enabling them to share top points with colleagues instantly." Sounds like a recipe for digital success.
Implications - The move into application territory is a part of the magazine's efforts to broaden their readership by expanding the access mediums to their content. The resource is handy for readers, who now have portable access to important information. Businesses should be tablet and mobile-friendly to beat out their competitors and offer the convenience that consumers crave.