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Entrepreneur Magazine iPhone App Offers Full Issues On the Fly

By: Marissa Brassfield - Published:   Updated: Aug 16 2011 • References: itunes.apple & designtaxi
It was only a matter of time before business magazines went mobile, and the Entrepreneur Magazine iPhone app represents the first full-issue magazine app for business users.

Ryan Shea, the mag's president and corporate publisher, said of the Entrepreneur Magazine iPhone app: "[It] takes traditional tear-sheeting and pass-along to another level entirely, linking readers to our content (edit and ads alike) and enabling them to share top points with colleagues instantly." Sounds like a recipe for digital success.

Implications - The move into application territory is a part of the magazine's efforts to broaden their readership by expanding the access mediums to their content. The resource is handy for readers, who now have portable access to important information. Businesses should be tablet and mobile-friendly to beat out their competitors and offer the convenience that consumers crave.

Stats for Mobile Business Apps Trending: Older & Chilly
Traction: 2,275 clicks in 231 w
Interest: 4 minutes
Concept: Entrepreneur Magazine Iphone App
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: life-saving iphone apps, nude animal activist apps, and job search apps.