The Entertainer Whisky packaging embodies a different image to what the consumer is accustomed to seeing for this sort of spirit. Brand identities for the distilled alcoholic drink are typically text-based and free of visual fuss; quite the opposite is offered in your eyes' experience of Stranger & Stranger's design.
The tall, transparent bottle is minimally embossed, and features a strikingly illustrated label most prominently. Pictured are thick theater curtains, a frame of classical columns, an antique portrait and colorful renderings of a blue cloudy sky, brilliant butterflies, the moon, a planet and some crystalline shapes. The accompanying box of the Selfridges & Co. limited edition item really showcases the drama of The Entertainer Whisky packaging strategy. It certainly serves to represent the "raucous, full-blown, extravaganza of a whisky."
Whimsical Whisky Branding
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