Superstar

Enso Catamaran by Zack Stephanchick is Ready to Take off

By: Marissa Brassfield - Published: Jan 2, 2010   Updated: Jun 14 2011 • References: coroflot and gizmodo
If there's anything more badass than a luxury yacht, it's one like the Enso Catamaran by Zack Stephanchick, which looks just like a futuristic spaceship. The 140-foot Wingsailed Enso Catamaran could easily belong to another planet--and actually, I'm not sure that it doesn't.

Check out more shots of the Enso Catamaran above, and keep clicking for the artist's renderings of the project and even more fantastic yachts.

Implications - Despite the recent downturn of the economy, there still is strong market for luxury items. One of the best ways a company can capitalize on this market is by creating an ultra luxury line, one that maintains exclusivity. By appealing to only a small segment of the wealthiest people, the company increases their chances of creating a powerful and long-term relationship with affluent consumers.