Created as fuel for avid skaters and gamers, ENNA energy drink is sporting packaging that is as extreme as the product's primary demographic. The beverage's bold branding is the handiwork of designer Nemanja Cubrovic, who crafted a geometric rendering of a slightly foreboding skull. Appealing to the somewhat macabre leanings of ENNA's customers, no other word can explain this can other than "sick," in a good way of course.
Looking like a skull carved from a semi-precious stone, the ENNA emblem seems to glow as it surveys you menacingly from its lofty perch on the grocery store shelves. Beckoning consumers to the product through a strange psychological medley of intimidation and allure. Sure to capture the imagination of the average skateboard toting sixteen-year-old boy, ENNA energy drink is swathed in packaging that begs to be noticed.
Alluring and leering, the ENNA energy drink emblem is foreboding and beautiful.
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Concept: Enna Energy Drink
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Segment: Males, 12-35
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