The recent British online sensation has taken the world by storm with his amazing superhuman accent-emulating abilities. Meant as a joke for his friends, this video has gotten such viral attention with its cultured range of Aussie, German, Russian American, French and even Chinese and Japanese tongues.
Implications - The way in which consumers receive and interpret entertainment has been altered by video hosting sites such as YouTube. Viral videos are the fastest and quickest way to provide viewers instant access to new and fun videos. Companies can profit by marketing themselves like a viral video, so that they can reach a larger audience.