The J-Amper Energy Drink Bottle Correlates to Electrical Energy

By: Michael Hemsworth - May 24, 2016
References: & packagingoftheworld
The J-Amper energy drink bottle is the design work of Vadim Bunkov and shows the conceptual design of a beverage package that's focused on conveying usage to consumers.

Drawing inspiration from electrical batteries, the J-Amper packaging features a slim design and small nod on the top that screws open to reveal the drinking spout. The plastic bottle design is covered by a shrink sleeve with the brand information and dosage as well as novel information about the voltage and battery size.

The J-Amper energy drink bottle stands apart from other designs by playing with the novel idea behind energy. By doing so, it enhances consumer appeal to the product to encourage purchase and continued loyalty to the brand thanks to a sense of novelty.