The Endangered Wildlife Trust Print Campaign is Horrifying

By: Luisa Amanda Gomes - May 11, 2010
References: ewt.org.za & advertlover
The Endangered Wildlife Trust print campaign is a vulgar look at the gizzards of wild birds. Using an unpleasant light and tone for the ads, the TBWA\Hunt\Lascaris advertising agency of Johannesburg, South Africa, certainly drives the message home with horrifying images.

The ads display the bellies of these poor creatures, inside which nothing but our filth and garbage is homed; it truly causes shame that we are the culprits. The tagline of the Endangered Wildlife Trust print campaign makes certain we understand that point: "If you don’t pick it up they will."