The Endangered Wildlife Trust print campaign is a vulgar look at the gizzards of wild birds. Using an unpleasant light and tone for the ads, the TBWA\Hunt\Lascaris advertising agency of Johannesburg, South Africa, certainly drives the message home with horrifying images.
The ads display the bellies of these poor creatures, inside which nothing but our filth and garbage is homed; it truly causes shame that we are the culprits. The tagline of the Endangered Wildlife Trust print campaign makes certain we understand that point: "If you don’t pick it up they will."
Stats for Grotesque Gizzard Ads
Trending: Older & Mild
Research: 2,744 clicks in 314 w
Interest: 4 minutes
Concept: Endangered Wildlife Trust Print Campaign
Related: 75 examples / 58 photos
Segment: Neutral, 12-35
Comparison Set: 28 similar articles, including: endangered lego exhibits, endangered animal portraits, and environment-inspired couture.
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