Pro Wildlife's Endangered Species Stamps Show Animals Becoming Trophies

By: Laura McQuarrie - Jul 28, 2014
References: gutewerbung.net & adeevee
These endangered species stamps created for Pro Wildlife visually demonstrate separating an elephant from his tusks, a rhino from his horn and a shark from its fins. The stamps are part of a larger card with the entire animal and all of its parts in tact, but usage of the stamp requires that the user "poach" the most valuable part of the card.

The campaign to "stamp down on poaching" is a brilliant direct marketing campaign, showing how easy it is to spare these gorgeous animals from becoming just another trophy piece, as 50 cents from each stamp is donated to Pro Wildlife. In total, over €41,000 was raised in addition to raising a ton of awareness about animal poaching online and through social media.