This Ad Uses Farm Animals as Road Signs to Encourage Safe Driving

By: Ady Floyd - Nov 1, 2015
References: adweek
'Think!' teamed up with a local farmer in Britain to create live animal road signs, which encourage safe driving in the countryside. The collaborative duo used the farmer's livestock and spraypainted cautionary driving tips onto their fur.

Since the animals are often near the road or crossing it, both Think! and the farmer knew the signs would be seen. With a can of red spray paint, the farmer branded his cows and sheep with phrases such as: "Sharp Turn Ahead" and "Slow Down."

The clever use of live animals to convey a meaningful message to encourage safe driving is unique and attention-grabbing. The ads will certainly resonate with those living in country as well as city-dwellers.