No longer associated with Don Draper, who is stoic in his expressions, the Emotions with Jon Hamm points out the actor's ability to give a good facial expression when he's not on set. The site was started according to its makers because "One day, Jon Hamm realized that he is the best human in the universe in the having a face department, so he decided to bless us all by becoming an actor."
The site shows candid poses and posed shots of Hollywood's rising star.
Implications - When a celebrity becomes popular, audiences are attracted to what makes that celebrity so important. For example, Chuck Norris is perceived as a badass. This creates fan-generated devotion blogs to share their feelings with fellow fans.