Emmaatan is Essentially Selling "Dark Skin in a Bottle"

By: Meghan Young - Mar 17, 2016
References: instagram & refinery29
Emmaatan may soon be a household name, if not for the most desired reasons. It is a tanning company based in Sweden that appears to sell "dark skin in a bottle," as Refinery 29 puts it, instead of more natural tans. As soon as people caught on to how drastic the before and after images were on Emmaatan's Instagram account, many raised their voices in outrage.

Available in such shades as Violet Onyx, Dark Ash Onyx, Caramel and Chocolate, the Emmaatan spray tans do appear much different than other similar services. Owner Emma Patissier says, "You also have to understand I have ppl with dark and pale skin tone and therefore look darker or lighter. I love all skin types and that's why I think ppl should be able to choose for what they feel good in, as long as you respect ppl around you."