This sneak peek of the Emma Watson Lancome Campaign features the Harry Potter alumni donning a very sexy and mature red set of lips and glowing skin. The theme of the photoshoot revolves around the idea of young, playful romance and is extremely complementary to Watson's beauty. It would appear that since the last Harry Potter film hit theaters earlier this month, Emma has been keeping herself very busy.
Implications - Businesses that incorporate desirable qualities of pop culture icons and personalities within their products are likely to appeal to a very wide audience. Consumers will be drawn into such products due to their sense of familiarity and will likely make an investment.