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Empowering Bucket-Style Bags

Parket Clay Recently Launched the Emma Bucket Bag in Two Colorways

— January 13, 2020 — Social Good
The Parker Clay Emma Bucket Bag was designed in collaboration with Whoopi Goldberg and is highly versatile for day or night use. The purse pays homage to Goldberg's mother who was a nurse and a teacher, and who Goldberg describes as a "strong and wise woman."

Designed with functionality in mind, the Parker Clay Emma Bucket Bag is convertible from a crossbody to a shoulder bag in a snap thanks to its long, over the shoulder handles and a detachable crossbody strap. It features a drawstring closure, an interior zipper pocket, and two exterior front pockets and is available in Black and Clay Red.

Notably, the Emma Bucket Bag was made ethically and sustainably and boasts a lifetime guarantee.


Image Credit: Parker Clay
Trend Themes
1. Sustainable Fashion - The trend towards ethical and eco-friendly fashion is growing, presenting opportunity for more sustainable, long-lasting products like the Emma Bucket Bag.
2. Convertible Accessories - Increasing demand for versatile, multi-functional accessories like the Emma Bucket Bag, which can easily transition from day to night use.
3. Collaborative Design - Celebrities and brands collaborating to design unique products like the Parker Clay Emma Bucket Bag presents opportunity for creative, exclusive product development.
Industry Implications
1. Fashion - The fashion industry has the opportunity to explore and innovate sustainable, versatile, and collaborative design principles inspired by Emma Bucket Bag.
2. Accessories - There is potential for accessories designers to create more versatile and functional products like the Emma Bucket Bag to meet increasing demand for adaptable, multi-functional items.
3. Sustainability - Industries implementing ethical and environmentally friendly practices, such as those used to produce the Emma Bucket Bag, are in demand and can find success.
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