Emma Active Pays Users to Tag Products in Pictures
Michael Hines — March 27, 2011 — Marketing
References: emmaactive & springwise
Emma Active is a new startup company that is taking the Internet "tagging" phenomenon to a whole new level. Emma Active works by signing up third-party sites to become "Emma Active." "Emma Active" sites can then have their images tagged by Emma Active users. Users tag the products in the images with a description and an appropriate URL.
The best part about Emma Active is that it pays taggers and host sites every time a tag is clicked. This provides incentives for sites to sign up and should be seen as a godsend for everyone from fashion designers to tech companies, as it provides an opportunity for a ton of free advertising. The service is currently in beta testing and is free to use for the time being.
The best part about Emma Active is that it pays taggers and host sites every time a tag is clicked. This provides incentives for sites to sign up and should be seen as a godsend for everyone from fashion designers to tech companies, as it provides an opportunity for a ton of free advertising. The service is currently in beta testing and is free to use for the time being.
Trend Themes
1. Photo-tagging Promotion - Emma Active is revolutionizing photo-tagging by paying users and host sites for tagged products.
2. Incentivized Tagging - Emma Active's pay-per-click system creates opportunities for companies to benefit from incentivized tagging.
3. Monetizing Tagging - Emma Active's business model disrupts traditional tagging by providing ways to earn money through the service.
Industry Implications
1. E-commerce - Emma Active poses disruptive innovation opportunities in e-commerce by providing free advertising and monetized tagging.
2. Digital Marketing - Emma Active creates disruptive innovations mechanisms for digital marketing by incentivizing photo-tagging.
3. Fashion Industry - Emma Active enables the fashion industry to promote their products and create awareness using incentivized tagging that benefits both the company and the user.
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