Emeshel is not subtle in their marketing. For their new line of fragrances for men and women, they designed their perfume bottles to portray the focal point of physical love. They call their work the “new wave of Erotic Art in Perfumery.”

Five lady female fragrances are meant to spike memories of fruits and spices and oils, while the male scent is just wet and smells.

Implications - One of the best ways a company can draw attention to itself is by creating a marketing campaign that relies on sheer shock value. By displaying a lack of deference for traditional marketing techniques, the company establishes the brand as edgy and dangerous.